Established by city ordinance in 1993, the Berkley DDA exists to spur economic vitality, improve the streetscape, enhance visitor experiences, and foster community along Coolidge and Twelve Mile Road. Board includes the City Manager and 12 directors. Hosts signature events including BOO!KLEY Nights, Ladies Night Out, and supports Art Bash. Branded as Downtown Berkley with the tagline "Retro Feel. Metro Appeal."