Meet Your 2026 Berkley Area Chamber Board of Directors
- Nicole Hudson
- 19 hours ago
- 4 min read
By Nicole Hudson,
Vice President
Membership & Growth Committee
The people leading this Chamber forward — and why they believe every business on this corridor belongs here.
A New Chapter for the Woodward Corridor
Something is happening along the Woodward Corridor. You can feel it at Level Up, where standing-room crowds of business owners and residents find each other across city lines. You can see it in the new faces joining the Chamber from Ferndale to Beverly Hills, from Oak Park to Huntington Woods, from Pleasant Ridge to the heart of Berkley itself. You can hear it in the energy at Berkley Art Bash, Berkley Street Fest, Level Up, and State of the Cities.
The Berkley Area Chamber of Commerce is in motion — and the 2026 Board of Directors is the team driving that motion with intention.
The Chamber is executing on an active strategic growth plan: expanding its reach across the full Woodward Corridor, rebuilding and refreshing its signature events, launching new advocacy programming, developing professional development and educational opportunities for members, and deepening its investment in the community that makes all of it worth doing. This is not business as usual. This is a Chamber that knows where it is going.
"We are not just maintaining what the Chamber has always been. We are actively building what it becomes — a stronger, broader, more connected home for every business along this corridor."
— Andrew Creal, Board President
Vice President Nicole Hudson frames the why behind the what: for a small business, community is not a nice-to-have. It is the strategy itself.
"The Chamber is not a listing in a directory. It is a community — and for small businesses, being genuinely embedded in that community is not soft work. It is the work that makes everything else possible."
— Nicole Hudson, Vice President
These are the people leading the Chamber into that next chapter. We want you to know them.
The 2026 Board of Directors
Andrew Creal
President · Events Committee Chair
Taft Law
Andrew is a partner at Taft Law with a passion to put all the best minds in a room and let them do what they do best. As President, he brings the forward-looking ambition of someone who sees exactly what this Chamber can become.
Nicole Hudson
Vice President · Membership & Sponsorship Committee Chair
Hudson Collective
Nicole is the founder of Hudson Collective, a strategy-led marketing and creative production agency based in Berkley. As VP and Chair of the Membership and Sponsorship Committee, she is the architect of the Chamber's growth strategy and the person most responsible for reimagining the enhanced experience every new member has when they walk through the door.
Jessica Vilani
Secretary · Advocacy Committee Chair
Blue Cross Blue Shield of Michigan
Jessica Vilani was a dedicated City Council member before she joined our board as Secretary. She knows how decisions are made at the local government level. She chairs the Advocacy Committee, helping to connect Chamber members with local leaders making decisions that affect them.
Steve Koch
Treasurer · Finance Committee Chair
Primary Care Financial
Steve is the founder of Primary Care Financial; a modern CPA firm built for small and medium-sized businesses. As Treasurer and Finance Committee Chair, he brings the financial discipline and referral-driven business mindset that keeps the Chamber on strong footing.
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Tim Murad
Board President Emeritus · DDA/City Committee Member
Kim + Tim Real Estate Partners
Tim Murad is a realtor with KW Metro - Kim + Tim Real Estate Partners and one of the people who helped build what this Chamber is today. His title of Board President Emeritus reflects something real: the kind of long-view perspective and community relationships that only come from years of genuine commitment.
Shannon Amori
At-Large Member · Marketing Committee Chair
Amori Insurance Agency
Shannon brings a wealth of experience as a business owner and a passion for helping people as a dietitian. She is co-founder of Amori Insurance Agency with her husband, Dan. She chairs the Marketing Committee and brings the lived experience of a business owner navigating the same landscape as every member she serves.Â
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Daniel Amori
At-Large Member · Sponsorship & Growth Committee
Amori Insurance Agency
Dan is the co-founder of Amori Insurance Agency with his wife Shannon, and a member of the Sponsorship & Growth Committee. Dan built his business on local relationships. He understands what it means to invest in a community and have it invested back.
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Jennifer Finney
At-Large Member · DDA/City Committee Chair
Marketer & Writer
Jennifer is a marketer, writer, and has a passion for serving our community. She chairs the DDA/City Committee, where she serves as the bridge between the Chamber's business community and the Berkley DDA. Â
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Lisa Howard
At-Large Member · Volunteer Committee Chair
The Cultured Cook
Lisa is the owner of the Cultured Cook and a talented freelance writer. As our Volunteer Committee Chair, she uses her passion to get the community involved in our newly formed volunteer group: The Berkley Bunch. This group aims to bring our businesses together with members of the community to make all our events a success.
Arjola Karroca
At-Large Member · Finance Committee
Flagstar Bank
Arjola represents Flagstar Bank and brings the financial community's perspective to the board. Her presence reflects the Chamber's commitment to representing every sector of our business community.Â
Joe Mulheron
At-Large Member · Membership & Growth Committee
JM Design &Printing Services
Joe is the founder of JM Design & Printing Services, a creative and print production firm that has been part of the Berkley business community for years. He is a member of the Membership & Growth Committee and serves as a design and production resource for the Chamber’s print materials.
This is our team. We come from different industries, different backgrounds, and different perspectives. What we share is a belief that when local businesses are connected, supported, and heard, the whole community is stronger for it. We can't wait to show you what we've got planned.
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